This happens a lot in product design… You think you have the perfect design for your product and then you think… It’s a good design, but, it does not look new or fresh. Then you start to think about the problem from a different angle. This is Take 2 on Design Evolution.
Sometimes a design evolves from step changes made to earlier iterations. Making step changes that keep the overall look and feel of the original design is a good way of implementing small design updates.
This demonstrates the benefits and the downfall of iterative product design. Iterative design changes can be a good way to solve small problems or to add new functionality to an existing product.
Sometimes you need to take a step back, frame the problem in a different way and think a little bit differently. Just like we have done with this Tablet Holder. The iterative changes we made to our existing business card holder gave us a perfectly functional Tablet Holder. But when we re-framed the problem we realised there was another solution.
The new solution had its own advantages as well, it used less material and took around 60% less time to 3D print. Sometimes step changes are just not cost effective. Sometimes it is better to create a new product rather than shoe-horn a change into an an existing one.
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