This happens a lot in product design… You think you have the perfect design for your product and then you think… It’s a good design, but, it does not look new or fresh. Then you start to think about the problem from a different angle. This is Take 2 on Design Evolution.

Sometimes a design evolves from step changes made to earlier iterations. Making step changes that keep the overall look and feel of the original design is a good way of implementing small design updates.

What if you want a bigger change?
Sometimes you look at a project with a fresh pair of eyes you think… We can do this differently, We can achieve the same goal in a different way. Sometimes these changes are so fundamental the final product looks NOTHING like the original. Yet, both designs will solve the same problem.

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This demonstrates the benefits and the downfall of iterative product design. Iterative design changes can be a good way to solve small problems or to add new functionality to an existing product.

Sometimes you need to take a step back, frame the problem in a different way and think a little bit differently. Just like we have done with this Tablet Holder. The iterative changes we made to our existing business card holder gave us a perfectly functional Tablet Holder. But when we re-framed the problem we realised there was another solution.

The new solution had its own advantages as well, it used less material and took around 60% less time to 3D print. Sometimes step changes are just not cost effective. Sometimes it is better to create a new product rather than shoe-horn a change into an an existing one.

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